Re-engineering the product design process

Hallmark, a US greetings card manufacturer re-engineered its product design process from one that resulted in a product to market cycle time of anything up to two years, to one with a goal of a maximum of one year for the same measurement. The project's success was based around the use of cross-functional teams with members from the Sales, Art, and Design departments. These empowered teams were responsible for the running of the whole new-product-to-market process and through teamwork and the u...