In response to a decline in accounting students the Missouri Society of Certified Public Accountants (MSCPA) implemented the Lead and Enhance the Accounting Profession (LEAP) concept. LEAP encouraged high school students to major in accounting and was later expanded to include college accounting majors. Promotional material disseminated to high schools through guidance counsellors, and MSCPA members served as LEAP ambassadors who made classroom presentations, attended career fairs, and maintai...

BPIR Categories

9.3.3 Recruit, select & hire employees
9.4.4 Develop & manage employee orientation programs
9.4.1 Align employee & organisation development needs

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