In 1998, faced with increased competition from online booksellers, the Borders Group, a US based retailer of books, music, movies, and other entertainment items, conducted research into its customer demographics and found that 50% of their books sold in the US were purchased by customers 45 years of age or more. To better connect to this age group and differentiate itself from the on-line competition the company adopted a strategy of hiring and retaining older workers. The company introduced med...

BPIR Categories

9.3.3 Recruit, select & hire employees
15.4.6 Work environment, health, safety, ergonomics

Unlock this article and 10,000+ more

To get the most out of our extensive resources, please login or become a member below.