To overcome massive brand confusion and loss of market share, A large US retailer determined a new CEO was needed. A CEO search conducted by the board identified the best person. However the prospective appointee had no retail experience and company tradition held that the way to go was to promote and hire from within, or, in the extreme, to at least hire someone with intimate knowledge of retailing. Opposition to the choice came from several board members and internal executives, and extensive ...

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9.3.3 Recruit, select & hire employees

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