To sell its commercial customers (e.g. restaurants) advertising space in specialised publications (e.g., restaurant guides) American Express, a US based Credit Card company implemented a relationship-billing programme which provided a demographic analysis of a given establishment's customers. Amex then used this information to sell the establishment advertising space targeted at the same demographic groups....

BPIR Categories

1.2.3 Identify new innovations that meet customer needs
1.2.5 Predict customer purchasing behaviour
1.3.1 Build customer relationships

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