Research & Development (R&D) at the Panasonic Corporation , a Japanese electronics company, was split between Corporate R&D, focussed on long-term technologies, and business-company R&D geared toward more straightforward product development. To meet challenges in regard to R&D, such as price competition, Panasonic increased its development efficiency. Operational technology business plans and company-wide, coherent R&D strategies were developed. New processes were introduced based on respective ...

BPIR Categories

5.1.1 Plan key production & delivery processes
3.2.2 Develop product lifecycle &development timing target

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