To become the leading world-class company in its industry SunStar Co, a Korean sewing machine and auto-embroidery machine manufacturer, devoted itself to full-scale development of auto-embroidery machines. Designing and manufacturing the machines was a very difficult process as the equipment required extremely complex technology, and the more complex models required as many as 27,000 separate…

BPIR Categories

3.2.1 Translate customer needs into product requirements
3.2.3 Develop&integrate technology/innovation into concept
3.1.1 Establish a design process

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