Unite Group, a UK provider of accommodation services for students adopted a new strategy to transform itself from a property developer into a customer service organisation. Company strategy was focused on customers, people, and shareholders in that order. This change made the customer the centre of organisational focus and the company aligned its reward and recognition practices accordingly. The company’s recognition scheme was designed to mirror the strategy, bonuses were weighted in relation...

BPIR Categories

9.5.5 Manage reward & recognition programs
1.3.3 Review customer relationship approach

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