To support integrated strategic planning, Orona, a Spanish lift company, used technology road mapping to identify future technologies and associated R&D projects. Road mapping helped organise, prioritise, and complement the project ideas, coming from creativity workshops, brainstorming sessions, and technology watch, by providing a future vision based on state-of-the-art constraints. Ultimately, road mapping helped the company identify key areas of research and the projects related to them....

BPIR Categories

2.1.4 Assess new technology innovations
2.2.4 Formulate and review business unit strategy
3.2.5 Involve stakeholders in innovation & product/service development
3.2.3 Develop&integrate technology/innovation into concept

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