To support integrated strategic planning, Orona, a Spanish lift company, used technology road mapping to identify future technologies and associated R&D projects. Road mapping helped organise, prioritise, and complement the project ideas, coming from creativity workshops, brainstorming sessions, and technology watch, by providing a future vision based on state-of-the-art constraints. Ultimately, road mapping helped the…

BPIR Categories

2.1.4 Assess new technology innovations
2.2.4 Formulate and review business unit strategy
3.2.5 Involve stakeholders in innovation & product/service development
3.2.3 Develop&integrate technology/innovation into concept

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