Customer-facing employees at Medrad Inc a US manufacturer and distributor of high tech medical devices, used the MEDRAD Sales Process as its primary vehicle for building and managing customer relationships. The process was adopted from Xerox Learning Systems, and each of the main process steps was an umbrella for other steps that were or were…

BPIR Categories

1.3.1 Build customer relationships
4.2.1 Manage sales & sell products & services

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