Affinity Federal Credit Union, a US member-oriented financial institution, was heavily dependent on two major organisations, AT&T and its spinoff, Lucent Corp, which had carried the Credit Union for 66 years. Consequently its biggest threat was a what if - “what if AT&T and/or Lucent failed, or were acquired”. In a 2001 strategic planning retreat the company examined a "Gone With the Wind" scenario - What would happen if these companies went away? Could they really just go away? What if t...

BPIR Categories

14.3.6 Provide ideas management & innovation processes
2.3.1 Identify, plan & map key processes
2.5.4 Identify and manage risks
15.1.1 Strategy success measures & performance indexes

Unlock this article and 10,000+ more

To get the most out of our extensive resources, please login or become a member below.