To improve the innovativeness of the ideas Orona, a Spanish lift company, incorporated scenario techniques into its innovation management toolkit (IMT) in 2006. The company coupled the scenario techniques with its product concept visioning process to encourage a long-term innovative vision. Scenarios were created starting from the current situation, and major influence factors were defined as key factors within the scenario field analysis. Scenario techniques were also used with road mapping to ...

BPIR Categories

3.2.3 Develop&integrate technology/innovation into concept
14.3.2 Implement an improvement approach/method/technique
2.2.3 Develop vision and/or mission
2.2.1 Obtain stakeholder input into strategy formulation

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