To address a chronic declines in sales and revitalise a declining Japanese handicraft accessory industry a group of small manufacturers sought input from the Asakusa Chamber of Commerce and Industry (ACCI). A core strength of "plating" - gold, silver, and chrome plating, etc., was identified and a plan developed to create, market and operate a plating consortium, named "Guild of Plating". The over 20 members determined to plate anything that customers wanted and market the guild via the internet...
BPIR Categories2.2.4 Formulate and review business unit strategy
10.2.1 Establish info/knowledge management systems
10.4.4 Manage internal information & knowledge sharing
10.4.5 Manage external information & knowledge sharing