The Turner Group in Parsippany, New Jersey, was featured in a look at how targeted marketing helped the company's annual premium grow to $150 million and its number of insurers increase to 20,000. Turner conducted thorough market research to determine which groups it wanted to pursue. The targeted marketing selected target clients first then implemented…

BPIR Categories

4.1.1 Identify market segments & target customers
2.2.2 Select relevant markets

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