Y Nishida & Co, a Japanese textile trading firm, strongly believed that trust between individuals was indispensable to success in building social capital and business networks. Networks were built with local business people, customers and suppliers, and members of alumni associations The firm earned trust among local community members and, over the years, all of the firm's presidents served in numerous official honorary positions in the local community. Both the second and the third presidents s...

BPIR Categories

8.1.1 Leaders develop/manage org culture,vision&values
8.2.3 Leadership relationships with customers
8.2.1 Leaders communicate with employees
1.3.1 Build customer relationships

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