Social marketing at an award winning Ford Motor Company franchise

Don Chalmers Ford (DCF), a US Ford Motor Company franchise and winner of the 2016 Baldrige National Quality Award, had a best-in-class process for social media (SM)interactions. Social Media Reputation Results, provided by MotoFuze, a third party provider, balanced positive, neutral and negative social media posts. Sites included are Cars.com, Dealer Rater, Facebook, Google+, Yahoo…

BPIR Categories

15.6.4 Market, selling & invoicing processes
15.6.10 Information, knowledge management, & IT