The Charleston Area Medical Centre Health System (CAMC), a US hospital system and winner of the 2015 Baldrige National Quality Award, achieved significant social media growth and performance far exceeded local competitors. For YouTube Video Views, CAMC had 18,169 views in 2012, 38,160 in 2013, and 44,007 in 2014, compared to (in 2014) Competitor A at 1,089 and Competitor B at 477. For Facebook Likes CAMC had 8,178 Likes in 2012, 12,237 in 2013, and 14,506 in 2014, compared to (in 2014) Competito...

BPIR Categories

15.6.4 Market, selling & invoicing processes
15.2.2 Customer retention/referral/relationship building

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