Social Marketing – Facebook Engagement Rate at award winning Internet retailer

Facebook Engagement Rate results at MidwayUSA (MW), a US Internet retailer and winner of the Baldrige National Quality Award in 2009 and 2015, revealed excellent performance levels and a beneficial trend sustained over time. MW had 75.000 engagements in 2012 against a goal of 70,000. In 2013 the rate climbed to 102,000 against the goal of 100.000.In 2014 engagements reached 125,000 against the goal of 115000. In 2015 engagements totalled 175,000 against the goal of 175,000. Because MW uniquely m...

BPIR Categories

15.6.10 Information, knowledge management, & IT
15.6.4 Market, selling & invoicing processes