Facebook “likes” for Elevations Credit Union (ECU), a US financial products and services provider and winner of the 2014 Baldrige National Quality Award, equated to nearly 10% of ECU’s membership, a high percentage compared to other credit unions (CU). The Financial Brand, ranked ECU 16th in the world in social media among CU. In Q2 of 2014 ECU was ranked 16th among all CU by Power 100, 29th of Facebook’s 100 most liked CU, 62nd among Twitter’s Top 100 Followed CU, 88th among YouTube...

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