In its approach to social media marketing Don Chalmers Ford (DCF) a US Ford Motor Company franchise and winner of the 2016 Baldrige National Quality Award, subscribed to the 4:1 Reciprocity Rule: providing content that customers feel is useful and beneficial four times before asking for anything in return. Customer engagement was encouraged through media…

BPIR Categories

1.3.2 Determine & provide customer contact mechanisms
4.1.5 Develop & implement e-commerce strategy

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