In 2009 Naked Pizza a multi-national pizza restaurant company launched a microblogging (Twitter) campaign about its pizzas. Billboard outside shops encouraged customers to follow Naked Pizza on Twitter. In a short time the campaign drew about 4000 followers. The campaign’s succes was demonstrated in that the company broke its one-day sales record, with more than…

BPIR Categories

4.1.5 Develop & implement e-commerce strategy

Unlock this article and 10,000+ more

To get the most out of our extensive resources, please login or become a member below.

OR
X
X