In 2010 the Schneck Medical Centre (SMC), a US nonprofit medical centre and winner of the 2011 Malcolm Baldrige National Quality Award, designed, developed and deployed a social media strategy. SMC first conducted research, determined best practices, and worked with social media experts, A team then created relevant and timely content for patients and other…

BPIR Categories

4.1.5 Develop & implement e-commerce strategy
1.3.2 Determine & provide customer contact mechanisms

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