Social Networking a company imperative

In 2009 CMF Associates, LLC, a US financial and operational management consulting firm, began using online networking as a strategic outlet for connectedness and thought leadership dialogue with the Mergers & Acquisitions (M&A) community. The company immersed its professional staff in LinkedIn, a network environment, established it as a best practice, and introduced guidelines for creating groups, adding connections and posting status messages. An up-to-speed team member became a trainer and ran...

BPIR Categories

10.5.3 Manage network operations
10.4.4 Manage internal information & knowledge sharing
10.4.5 Manage external information & knowledge sharing
14.3.2 Implement an improvement approach/method/technique
4.1.1 Identify market segments & target customers