To conduct market research, Mahalo, a US search engine company which started up in 2007, used a social networking site. The company’s vital business metrics were posted and the company CEO asked questions such as "So, given what we've got ... what would you do next?" The approach paid off. Within 25 days 80 answers…

BPIR Categories

4.1.1 Identify market segments & target customers
4.1.5 Develop & implement e-commerce strategy
10.4.5 Manage external information & knowledge sharing

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