Social Networking allows start-up company to tap in to collective wisdom

To conduct market research, Mahalo, a US search engine company which started up in 2007, used a social networking site. The company’s vital business metrics were posted and the company CEO asked questions such as "So, given what we've got ... what would you do next?" The approach paid off. Within 25 days 80 answers had been received including: - Specific suggestions on possible content. - Ways to technically enhance the Mahalo search engine. - Offers to support engineering services. - Offers ...

BPIR Categories

4.1.1 Identify market segments & target customers
4.1.5 Develop & implement e-commerce strategy
10.4.5 Manage external information & knowledge sharing