To leverage talent internally and externally, Dow Chemical, a US producer of chemicals, plastics, and agricultural chemicals, launched a corporate social network called "My Dow Network." Senior management, business leaders, HR, and PR strategized the corporate online community, and had it designed to serve retirees, former employees, women and current employees. Dow ensured everyone had access to critical retiree benefit information and that retirees gained a personal and professional network wi...

BPIR Categories

9.3.3 Recruit, select & hire employees
10.4.4 Manage internal information & knowledge sharing
10.5.3 Manage network operations
9.7.2 Provide mechanisms for internal communication

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