Social media was employed by Adventist Health Castle (AHC), a US healthcare provider, to enhance patient and other customer relationships. AHC’s social media provide patients etc., with information regarding community events, such as AHC’s annual Christmas tree lighting, public service announcements to educate the community, highlight care providers, Bible verses, patient testimonies, and inspirational quotes…

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4.1.5 Develop & implement e-commerce strategy
1.1.6 Analyse customer data

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