The Jewish Hospital, a US healthcare provider, began its social networking journey with a blog written by the CEO. The blog led to Twitter and Facebook accounts for the hospital and proved successful in both connecting with patients and employees, and to breaking down the walls and an 'us versus them' mentality."...
BPIR Categories1.3.2 Determine & provide customer contact mechanisms
10.4.5 Manage external information & knowledge sharing
10.4.4 Manage internal information & knowledge sharing