After being laid off as an associate editor in 2008, a freelance entrepreneur in the US turned to her Facebook page to advertise her expertise. She described her skill sets - graphic designer, writer, musical performer, booking agent, event planner - and offered clients one day's work for $100. Immediate responses gave her employment for two months and the one-day jobs morphed into full-time work as an event planner and promoter for four festivals. When the last of those jobs ended the ,$100-a-d...

BPIR Categories

4.1.5 Develop & implement e-commerce strategy
4.1.1 Identify market segments & target customers

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