Best Buy Stores, a US Retail Chain, used social networking to connect its disparate employees. In 2006 the company launched a corporate-sponsored network called "Blue Shirt Nation." The network connected employees from its many retail outlets who were enabled to share information and ask questions of one another. The community provided a forum for discussions around operational issues and suggested policy changes The online community, moderated by users, garnered more than 20,000 active members....

BPIR Categories

10.4.4 Manage internal information & knowledge sharing
9.7.2 Provide mechanisms for internal communication
10.5.3 Manage network operations

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