To meet the challenge of identifying customers in the European and North American markets Wuhan Goldsense, a China-based Importer and exporter of industrial machinery, used online networking to find potential purchasers. The company found company profiles and learnt what they were interested in, let overseas organisations know about the company, advertised to special-interest communities and…

BPIR Categories

4.1.1 Identify market segments & target customers
4.1.5 Develop & implement e-commerce strategy
10.5.3 Manage network operations

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