To expand its early entry into social networking with Twitter and Facebook pages that allowed members to follow and interact with their brand, Lane Bryant, a leading US Fashion Apparel Retailer, set up a new network called Inside Curve which featured product reviews, up-to-the minute insight on style, trends and behind-the-scenes features. The company used…

BPIR Categories

4.1.1 Identify market segments & target customers
4.1.5 Develop & implement e-commerce strategy
10.5.3 Manage network operations

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