To expand its early entry into social networking with Twitter and Facebook pages that allowed members to follow and interact with their brand, Lane Bryant, a leading US Fashion Apparel Retailer, set up a new network called Inside Curve which featured product reviews, up-to-the minute insight on style, trends and behind-the-scenes features. The company used Inside Curve to listen to members, ask questions and interpret feedback to improve members customer experience and relationship with the bra...

BPIR Categories

4.1.1 Identify market segments & target customers
4.1.5 Develop & implement e-commerce strategy
10.5.3 Manage network operations

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