To better connect with its community, Dublin Methodist Hospital, a US health care provider, piloted a social media programme for its larger system, Ohio Health. Targeted Facebook and Twitter pages were launched that linked to physician profiles, virtual tours of the hospital, and patient guides with a personal feel. The hospital frequently posted updates about hospital events, awards, and the latest news on health inside and outside of the hospital system. These social media efforts received a s...

BPIR Categories

1.3.2 Determine & provide customer contact mechanisms
10.4.5 Manage external information & knowledge sharing
10.4.4 Manage internal information & knowledge sharing

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