To increase inter-team communications and collaboration, Pfizer Inc, a US based pharmaceutical manufacturer introduced social networking in 2006. The company launched an online community specifically for Web 2.0 strategy evaluation, and created a lab for testing social technologies. A network was designed to offer greater visibility into the skill sets of Pfizer's worldwide talent base and offer a way for employees to reach out to one another. Planning for a full-blown corporate social network f...

BPIR Categories

10.4.4 Manage internal information & knowledge sharing
10.5.3 Manage network operations
9.7.2 Provide mechanisms for internal communication

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