CFO Solutions, L.C. a US financial services company, used networking through email and web sites such as LinkedIn and Facebook to generate business. A company executive who taught a class at a local university was tracked down on Facebook by a student who worked for Lehman Brothers. The student told him about a deal the he was working on for Lehman’s. As a result the executive was able to gain a new client and perform due diligence for an acquisition he would otherwise had known nothing about....

BPIR Categories

4.1.1 Identify market segments & target customers
10.4.4 Manage internal information & knowledge sharing
10.4.5 Manage external information & knowledge sharing
10.5.3 Manage network operations

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