With the majority of its business coming from emerging markets outside of the UK, Synchronica, a UK-based technology company, saw that social networking could provide a gateway into overseas markets for its e-mail solutions. The company joined two networks to identify useful contacts, maintain established relationships, recruit staff and keep track of who is leaving or joining a particular organisation. The networks helped drive sales through local partnerships, provided a kind of a direct line ...

BPIR Categories

4.1.1 Identify market segments & target customers
4.1.5 Develop & implement e-commerce strategy
10.5.3 Manage network operations

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