To enhance its patient communication efforts the Mayo Clinic, a US hospital, established a Facebook page. On it Facebook members were able to use the page to share stories about Mayo Clinic and tell about the care they or their friends and family received. Mayo's director of marketing claimed one word-of-mouth recommendation was worth 600…

BPIR Categories

10.4.5 Manage external information & knowledge sharing
4.1.5 Develop & implement e-commerce strategy

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