Within four years of start-up in 2003 Mulberry Marketing Communications, a UK-based public relations company, had established branches in three other countries and faced challenges in recruiting in them. To avoid the cost and uncertainty of hiring through a head-hunting firm the company turned to online networking sites where personal profiles contained more information than…

BPIR Categories

9.3.3 Recruit, select & hire employees
10.5.3 Manage network operations

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