In 1984 the Toyota Motor Company, a Japan based auto manufacturer, was importing all its cars sold in the USA and wanted a manufacturing beachhead. To reduce the risk and investment in setting up a new plant in the US, Toyota established an alliance with GM, a US based auto manufacturer, to build both Toyotas and GM cars using the same unionised work force, production line and Toyota Production System (TPS). In 1984 a new firm, New United Motor Manufacturing Inc (NUMMI), was incorporated, and a ...

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2.4.5 Manage strategic alliances

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