Symyx Technologies, Inc, leader in combinatorial materials sciences in the USA, had a staff of only 200 but had developed a set of core competencies centred on the significant acceleration of materials discovery and optimisation at low unit costs. To bring to the market faster and more cheaply, the company developed collaborations with more than 20 leading chemical, electronic materials and life science companies. Arrangements made in these alliances include: 1) The partner selecting an area of ...

BPIR Categories

13.1 Develop and manage supplier/customer partnerships
4.1.4 Develop & implement marketing strategy

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