Strategic Customer Relationship Management
Provena Covenant Medical Centre, a 280-bed healthcare organisation, embodied its focus on customer satisfaction in its mission statement. To ensure employee commitment to its goal of superior customer service the organisation:
1) Established hospital-wide and individual department customer service standards;
2) Provided continuous customer service training and emphasised that every physician, employee and volunteer was to make quality customer service a central part of his or her work;
3) Stress...
BPIR Categories
13.1 Develop and manage supplier/customer partnerships
2.2.4 Formulate and review business unit strategy
15.2.1 Customer satisfaction, accolades, awards