In 2007 Better Place, a global provider of electric vehicle services and networks, was set up on the rationale that electric cars would be part of the drive for emissions reduction and there would be a need for refilling stations. The company identified geographic areas had already made political and cultural strides toward favouring electric…

BPIR Categories

2.1.2 Identify economic/industry trends
2.1.4 Assess new technology innovations
2.2.4 Formulate and review business unit strategy

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