The personal actions of Senior Leaders (SL) at MidwayUSA (MW), a US Internet retailer and winner of the Baldrige National Quality Award in 2009 and 2015, were expected to reflect a commitment to the organisational values, which were seen as non-negotiable family principles that guided the organisation. SLs were committed to living by the Values…

BPIR Categories

2.5.1 Communicate policies & strategies
8.2.2 Create an environment for empowerment/innovation
8.1.1 Leaders develop/manage org culture,vision&values

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