To drive success, a US consumer products company partnered with a design firm. The partner company was to be responsible for market research, conceptual design, detailed ornamental design, and prototyping. The partner was impressed with the potential of the product and the start-up team, and decided to invest in the project and reduced its fees for services it provided. The partner firm also put the company in contact with several potential suppliers and production sources. The design firm also...

BPIR Categories

2.2.4 Formulate and review business unit strategy
13.1 Develop and manage supplier/customer partnerships

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