In the 1990's Textron, a US based Aerospace & Defence conglomerate with global brands, developed a new vison and strategy to become the premier multi-industry company in the world with world class enterprise processes. To sell the strategy both internally and externally the company initiated a coordinated communications effort with hundreds of communication programmes and…

BPIR Categories

2.2.4 Formulate and review business unit strategy
2.5.1 Communicate policies & strategies
9.7.2 Provide mechanisms for internal communication

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