In 1999, Electronic Data Systems (EDS) a US based global business and technology services company, hired a new CEO who quickly determined that while the company’s strategy was sound, its execution was poor. The new CEO fully reviewed all operations and instituted: 1. New Belief Controls (to get employee buy-in to the firm's belief system). The new Beliefs established were: customer service excellence; employees accountable for and committed to outstanding performance; collaboration instead of ...

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2.2.4 Formulate and review business unit strategy
2.5.1 Communicate policies & strategies

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