At Kraft Foods, a US based food and beverage company, the Food Service Division’s management recognised that everyone - from top to bottom - must share the organisation's vision and strategic direction and that this must be cascaded through the entire organisation to ensure support for strategies for attaining business objectives. Two-way communication was seen as essential, and was demonstrated by example. The CEO conducted quarterly town hall meetings with his staff to facilitate clear direc...

BPIR Categories

8.2.1 Leaders communicate with employees
9.7.1 Encourage employee involvement and feedback

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