Key to the development of the overall strategies and tactical plans at Cargill Corn Milling Inc (CCM), a US agriculture products company and winner of the 2008 Malcolm Baldrige National Quality Award, were its long-term Strategy Review (SR) process and the short-term Annual Business Planning (ABP) process. The SR process used inputs such as the current CCM strategy, core competencies, product line knowledge, and current and future market trends, to determine which of three options the fiem shoul...
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