Annual strategic planning at Kenwood Electronics Technologies Singapore (KETS), an audio and telecommunication products manufacturer, followed a 7-step process: 1) Corporate Strategies and Strategic Direction were analysed; 2) the current strategies and strategic direction were reviewed and evaluated, and stakeholder inputs obtained; 3) Political, Economic, Social and Technology; 4) Strengths and weaknesses including competitive advantages…

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2.2.4 Formulate and review business unit strategy

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