During Step 2 (Analyse) of its Strategic Thinking Process (STP), Mid-America Transplant Services (MTS), a US non-profit organ procurement organisation and winner of the 2015 Baldrige National Quality Award, evaluated its strategic position and conducted an extensive review of the present situation. The review included: Key performance measurement results; Strengths, Weaknesses, Opportunities, Threats Analysis; Strategic Challenges and Advantages; Customer market impacts; Input from partners, cu...