To become a global presence, PetroChina, a People's Republic of China petrochemical company incorporated as a limited liability joint stock company in 1999, needed to reorganise its structure, and modernise the behaviours and skills of its management and employees to make the transition from its previous state owned approach. Two major steps were incorporated into its strategic development plan: 1. Fortify brand recognition through enhancing product and service quality, and 2. Adopt internationa...

BPIR Categories

2.2.4 Formulate and review business unit strategy
2.4.1 Design the organisational structure
14.3.6 Provide ideas management & innovation processes

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